The Mapes Hotel: Lost Landmark Of Northern Nevada History

On January 31, 2000, the historic Mapes Hotel in Reno was imploded by 75 pounds of explosives tucked into the art-deco structures support columns. The destruction of the Mapes put an end to years of efforts to preserve the building via lawsuits, redevelopment proposals, and grass roots action. The National Trust for Historic Preservation took up the cause of the Mapes, and challenged the destruction in a suit that eventually reached the Nevada Supreme Court.

While the logic and necessity of demolishing the Mapes is very questionable, one thing that is certain is that the hotel was an important part of Northern Nevada history. The opening of the Mapes in’47 ushered in a new era in casino gambling, and changed the economy and way of life in Nevada forever. The Mapes was actually the first property in the country to combine a hotel, casino and live entertainment under the same roof. It also became the hotel of choice for celebrities staying in Northern Nevada. Clark Gable and Marilyn Monroe stayed at The Mapes during the filming of ‘The Misfits’. Joseph McCarthy, America’s famed anti-Communist crusader, admitted to a reporter over cocktails in the Mapes Lounge that he really didn’t have a list of Communists in the US despite his frequent and vitriolic insistence to the contrary.

In the 50s and 60s it became, along with Lake Tahoes Cal-Neva Lodge the place to be seen in Northern Nevada. The top floor, window-walled Sky Room showcased performances by the legends: Sinatra, Louis Prima, Mae West, Milton Berle, Sammy Davis, Jr., and the Marx Brothers among others. Subsequent years were not kind to downtown Reno but the Mapes prospered during the 60′s and 70′s. The hotel finally closed in’82, due more to financial difficulties experienced by the Mapes family caused by one of their other Northern Nevada gaming properties than anything else.

Reno never experienced the massive growth that occurred in Las Vegas and southern Nevada, and for that reason the destruction of the Mapes is more open to debate than the hotel demolitions to the south. Even the demolition of The Sands–perhaps the most historically significant casino in the state–is hard to argue against given the inability of such a small property to compete in the current Las Vegas marketplace and in light of the value of the mid-strip real estate. The old properties may have historic value to pop culture historians, but their survival doesn’t make economic sense. They’re simply ‘analog players in a digital world’.

This is not the case in Reno, where land and buildings for development in virtually every casino area are abundant. The city argued that the land on which the Mapes stood was necessary for their redevelopment efforts–a somewhat absurd position given the realities of downtown Reno and the lack of any real development on the property since the demolition. Despite receiving a number of viable concepts for the Mapes Building, the City Redevelopment Authority rejected all of them and the Mapes was destined for demolition.

The role of the City Redevelopment Authority was questioned throughout the process. Overlooking the Truckee River, the hotel was on a prime location between the downtown casino area and the riverfront district. A number of sound financial proposals were presented that would preserve the integrity of the structure including condominiums, office space, and perhaps most viable, upscale senior apartments. Oddly, all of these proposals were turned down by the citys Redevelopment Agency which continued to maintain that demolition was the only viable option despite copious evidence to the contrary.

After the demolition of The Mapes Hotel, the lot remained vacant for almost a year until a temporary ice skating rink was constructed in the winter of 2001. The site now houses a permanent ice skating rink which, while not a bad use for the land, brings into question the insistence by the City Redevelopment Agency that none of the proposals to preserve the building were viable. Clearly, they had no specific plan or even general idea of what to do with the land but for some reason wanted to see the hotel come down. This has led to all manner of speculation, ranging from financial self interest to a rumor that the structure was ‘haunted’ and needed to be destroyed to forestall future paranormal activity in Washoe County. Whatever the reason, the city of Reno lost a valuable landmark of a more civilized era.

Ross Everett is a widely published freelance writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sportsbooks and betting odds portal sites. He lives in Northern Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.