David Yurman Jewelry & Its Famous Founder David Yurman

A useful article about the David Yurman label, David Yurman Jewelry & the brand’s illustrious founder David Yurman. This writeup takes the reader through the founding history of the David Yurman label label and its quick rise to the apex of the gothic jewelry world.

David Yurman Inc. is a privately held premium American designer jewelry manufacturer built by David Yurman headquartered in New York City. There are eighteen David Yurman boutiques spanning 10 states & 4 stores across 3 international cities as of 2009. Its first international store was opened in Hong Kong’s International Finance Center, nearby the brand’s Asia HQ. History of the Brand

Growing up on Long Island, N.Y., David Yurman first stepped out as a designer & business man selling little sculptures in his high school cafeteria. Later, at age sixteen, he met to Cuban sculptor & welder Ernesto Gonzales while paying his sister a visit in Provincetown, MA. Through sculpting, David found an outlet & focus for his creativity, which he fostered over the next twenty years as an apprentice under famous sculptors Jacques Lipshitz & Theodore Rozack (he collaborated with Picasso & Modigliani). After a year at NYU, David left college & traveled across America to California where he joined the beatnik artist community of Big-Sur. In the late 1960′s, David came back from his bohemian adventure to Greenwich Village where he began working alongside Hans Van de Bovenkamp. Here, David came across Sybil Kleinrock, a gifted painter who, much like David Yurman, just recently returned from the Californian beatnik scene. While wearing one of David Yurman’s jewelry pieces to an art event, Sybil Kleinrock’s adorment captivated the gallery owner who inquired if it was for sale. Although David Yurman had no desire of recreating such a personal effect, Sybil Kleinrock saw the commercial potential. In the early 1970′s, David and Sybil headed for the countryside & formed Putnam Art Works. Throughout a decade, the talented duo displayed their designs & paintings at various craft exhibitions, & in 1979 they were married.

By running Putnam Art Works, the dream team couple experienced the market for fine crafts and jewelry, laying the foundations for the establishment of David Yurman Inc, in 1980. A mere few years after counding, Yurman had already built a name for himself with his iconic cable bracelet. David Yurman Inc proceeded to offer various jewelry & watch collections for men & women, as well as his own signature fragrance & eyewear product line.

Design Trademarks

It was in 1982 that David Yurman launched his trademark David Yurman cable bracelet – a twisted helix decorated with gemstones on its finial ends. Other notable collections include Silver Ice (which incorporates silver & paved diamonds), the Buckle Collection & the X collection. The family owned and operated jewelry and watch business often commands the pages of high society fashion magazines such as Vogue, Harpers Bazaar and Town & Country, its jewelry being worn by Supermodel Kate Moss and others.

Why replicas, fakes & David Yurman inspired jewelry is rising in popularity

In recent times, David Yurman jewelry has faced challenges from numerous offshore competitors of equal capacity and talent, resources and ability to offer equally intricate, stunning & expertly crafted luxury gothic silver jewelry to bikers & other fans at a small fraction of David Yurman jewelry prices. Today, fans of gothic sterling silver jewelry are given an extensive range of alternatives to original David Yurman jewelry. Gothic silver jewelry fans are wising up to the ugly truth behind branding, which is truly no other than an imaginary concept. Brand is not something that customers can always be expected to bear the cost for. Given the widespread availability of cheaper and just as attractive offerings, it is little surprise that designer label jewelry is not an unusual or rare sight on the streets notwithstanding the premium brand prices of the original. The new and somewhat wiser sentiment is: why bust the bank on luxury label jewelry when you could easily get a practically identical piece made from the same top quality 925 sterling silver at a small fraction of the cost?

However, in choosing alternatives in the form of replicas or similarly styled inspired designs, it is critical to confirm the grade of jewelry you are paying for. David Yurman Jewelry competitors range from best quality alternatives and close replicas by real jewelers to mass-manufacturing bootleggers who churn out low grade bootlegs made from cheap metals such as steel and copper.

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This writer is a Texan mason with a decade of jewelry design portfolio coverage. He specializes in both jewelry craft and fashion analysis. To learn more about David Yurman, bootlegs, inspired alternatives and other challenges facing the brand, visit david yurman jewelry